Purpose – This study examines the differential influence of religiosity, materialism and guilt on consumer ethical judgment. It further investigates how the influence may differ across two religiosity dimensions (intrinsic and extrinsic) and two types of unethical behaviour (active and...

Purpose – This paper aims to examine the basic determinants of consumers intention to participate in family takaful scheme using decomposed theory of planned behaviour (DTPB) and identifying relevant factors may be moderate the relationship. Design/methodology/approach – A comprehensive...

Purpose – The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant banking products that is the credit card. Design/methodology/approach – This is an exploratory research...

Purpose By reviewing Iranian cultural values, this paper aims to identify Iranian cultural values that underlie consumers’ buying behaviours. Design/methodology/approach The study is an exploratory research; data are analysed through both exploratory and confirmatory factors analyses. Findings...

Purpose – The purpose of this paper is to estimate Nigeria's audiovisual services import demand using foreign football transmitted through digital satellite television (DSTV) as a case study. The major focus is on whether such imports effectively replace local recreation in watching domestic...

Purpose – The purpose of this paper is to argue that the use of technology by the “always connected” guest has changed the dynamics of the relationship between the hospitality entity and customer. Today's mobile customers have begun to create their own customized value with an...

Purpose – The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided. Design/methodology/approach – This...

Purpose – Islamic banking and finance is an emerging global industry founded on Islamic ethical precepts. Just as in the case of conventional banks, Islamic banks are expected to offer products that consider the needs of their customers. The present study investigates the effects of the...

Purpose – The technology acceptance model (TAM) was developed by Davies et al. to understand the utilitarian benefits of web sites. In recent times, scholars have extended TAM as theoretical underpinning to understand user acceptance of social networking web sites (SNWs) that were hedonic in...

Purpose – The purpose of this paper is to provide a detailed analysis of the usage pattern of non‐revenue earning customers (NREC) who cause revenue churn in the company and are susceptible to churn in the near future. These NREC customers were analyzed to discern a pattern in their usage...