Key cultural values underlying consumers’ buying behaviour: a study in an Iranian context
Year of publication: |
2017
|
---|---|
Authors: | Karami, Masoud ; Olfati, Omid ; Dubinsky, Alan J. |
Published in: |
Journal of Islamic Marketing. - Emerald Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 8.2017, 2, p. 289-308
|
Publisher: |
Emerald Publishing Limited |
Subject: | Iran | Cultural values | Consumer behaviour | Islamic market |
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