Purpose – The purpose of this paper is to attempt to understand the frequent clothing purchase behavior of undergraduate urban college‐goers of India aged 18‐23 years and empirically prove the value‐psychographic traits‐clothing (VPC) purchase behavior hierarchy....

Purpose – Social cognitive theory (SCT) suggests that the observation of role models prompts the formation of beliefs that will govern future behaviors. The paper's objective is to explore the perceived influence of television media on feelings about eating habits, body image, clothing styles,...

Purpose – The purpose of this paper is to explore consumption habits of the young adult market, as they leave home and enter into a world of personal fiscal responsibility. Prior research in this area is limited; however those studies, which have focused on young adult consumption have found...

Purpose – The purpose of this paper is to compare sources of money as well as responses to television commercials and pop up advertisements on the internet among young “tween” consumers in Denmark and Hong Kong. Findings are compared with existing preconceptions of the tween segment in the...

Purpose – This paper aims to explore the topic of gift‐giving to children, highlighting some of the issues that provide insight into how consumers might be making their choices. Design/methodology/approach – A total of 285 personal interviews were conducted using a structured...

Purpose – The purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior. Design/methodology/approach – In total, 303 undergraduate students from Tianjin and Ningbo (two major cities in coastal China) answered a...

Purpose – The main purpose of this paper is to examine the notion that people consume goods and services not only to derive satisfaction from them, but also to publicize their social status and show off. Design/methodology/approach – A survey questionnaire, based on a detailed literature...

Purpose – The objective of this research is to understand how children develop their aesthetic sensibility. This question will be examined using modern art pictures and logos. Design/methodology/approach – The study refers to a qualitative method based on interviews with children aged 7 to...

Purpose – The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption in order to provide some depth of understanding regarding differences between and commonalities of approaches...

Purpose – The purpose of this paper is to investigate how sports celebrities can be perceived as role models and influence young adult consumers' purchase and behavioural intentions. Further, it also seeks to examine whether this influence differs between males and females....