The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …

The wine industry has faced various environmental and social challenges. On the demand side, consumer demand for … sustainable wines has been increasing but, to date, it is unknown whether consumers perceive wine companies' efforts to obtain …, sustainable wine production is increasing but producers report a lack of information to engage and select their SD strategy. This …

This study analyzes consumer preferences for wine in Prishtina, Kosovo - a transition country in the Balkans, which is … making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the … wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and …

This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and … for traditional wine through a Tobit model methodology. The results suggest that millennials are willing to pay a higher … price depending on demographic factors such as monthly disposable income, on wine involvement variables such as consumption …