New wine from old grapes : innovation in the eco-friendly B2C space
Year of publication: |
2015
|
---|---|
Authors: | Chaudhuri, Malika ; Calantone, Roger J. ; Randhawa, Praneet |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 2, p. 99-122
|
Subject: | Eco-innovations | willingness to pay | alternative fuels | latent class | conjoint analysis | preference heterogeneity | Conjoint-Analyse | Conjoint analysis | Zahlungsbereitschaftsanalyse | Willingness to pay | Innovation | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Wein | Wine |
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