Showing 11 - 19 of 19
This paper presents characteristics of business models adopted by Internet companies operating in the consumer market. The typology covers online vendors, e-service providers, content providers, multi-sided platforms, and community providers. The business model types are described here, also...
Persistent link: https://www.econbiz.de/10012896750
The purpose of the paper was to identify differences and similarities between business models and growth modes of Polish online companies. Following statistical segmentation five companies were chosen. Companies as the segment representatives were the subject of qualitative research. The...
Persistent link: https://www.econbiz.de/10012965120
The purpose of this paper is an attempt to nowcast (here: to predict in a short time horizon) new car registrations in Poland based on data of Google search queries and website traffic of car manufacturers. The study covers 47 monthly observations for six automotive makes. The strongest...
Persistent link: https://www.econbiz.de/10013020099
Based on search queries data and a macroeconomic index (PMI) we attempt to predict new car registrations. As the forecasting horizon is short, the modelling is performed in accordance with the idea of nowcasting. The study covers 48 monthly observations for sixteen car producers present on...
Persistent link: https://www.econbiz.de/10013020398
The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more...
Persistent link: https://www.econbiz.de/10014168048
Paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which...
Persistent link: https://www.econbiz.de/10014168049
The paper attempts to answer the research question, whether conducting customer analysis improves the firm performance. It presents results of research among Polish insurance agents. According to its findings, conducting customer analysis positively influences the firm performance. Factors that...
Persistent link: https://www.econbiz.de/10014144563
This paper presents a common typology of virtual communities and multi-sided platforms. The analyzed entities comprise 69 of Poland's most prominent websites, representing one of two business models. Based on three dimensions: collaboration among users, reputation-based user competition, and...
Persistent link: https://www.econbiz.de/10014080839
Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
Persistent link: https://www.econbiz.de/10014021363