Internet-Based Customer Value Management : Developing Customer Relationships Online

by Tymoteusz Doligalski

Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.

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Year of publication:	2015
Authors:	Doligalski, Tymoteusz
Publisher:	Cham : Springer International Publishing
Subject:	Beziehungsmarketing \| Relationship marketing \| Kundenwert \| Customer value \| Electronic Commerce \| E-commerce \| Kundenmanagement \| Datenverarbeitung \| Managementinformationssystem
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (IX, 152 p. 9 illus., 2 illus. in color, online resource)
Series:	Management for Professionals SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	"Translation by Maria Wańkowicz and Weronika Mincer Includes bibliographical references Characteristics of the Concept of Customer Value ManagementInfluence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
ISBN:	978-3-319-09855-5 ; 978-3-319-09854-8
Other identifiers:	10.1007/978-3-319-09855-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014021363