This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per year. We find no meaningful difference in productivity...

Objective - Banks are financial intermediaries which are vital to support the economy of a country. Banks can be interpreted as the financial institutions whose activities are collecting funds from the community, distributing the funds back to the community, and providing other banking services....

Portuguese Abstract: As percepções de lotação espacial e a lotação humana são fatores que podem influenciar de forma relevante a escolha do consumidor por uma ou outra loja. O presente artigo tem como objetivo verificar como a lotação do ambiente de loja influencia a percepção de...

The objective of this study was to identify the characteristics of messages in photographs posted on Instagram. We analysed four famous sports brands to determine which type of photographs generate the greatest number of “likes” based on engagement with and admiration for a brand. The...

Spanish Abstract: Este estudio tiene como objetivo la realización de un estudio de mercado para determinar la factibilidad de implementar una escuela para la enseñanza del idioma inglés en la ciudad de Villahermosa, Tabasco. Esta investigación surgió a raíz del bajo nivel de dominio del...

This article analyzes the possibility of commercializing internationally the Cotija Región of Origin Cheese, by means of marketing strategies. The elaboration of daily products, is one of the principal economic activities in Mexico. The economic and social situation concerning the Cotija...

The English version of this paper can be found at 'http://ssrn.com/abstract=2830741' http://ssrn.com/abstract=2830741Spanish Abstract: El objetivo de este artículo es identificar los diferentes segmentos de mercados en las entidades financieras de la Zona Metropolitana de Puebla, comprobando...

Since time immemorial, subliminal advertisement has continued to haunt the society and especially after James Vicary's experiment at New Jersey, it reached a new height. Since then, there has been much argument about whether this can be an efficient technique of marketing communications. Decades...

The aim of this to present consumer segmentation for, private FM Radio Channels in Ahmedabad City. The measurement of consumer preferences has always been the area of interest for the marketers and academicians too. After measurement of preferences, market segmentation is carried out for the...