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Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is modified on the basis of their cognitional...
Persistent link: https://www.econbiz.de/10011275094
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
Information technology tools such as internet and web marketing plays a significant role in expansion of marketing … operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet … associated with internet marketing have been developed and the respondents were asked to express their level of agreement …
Persistent link: https://www.econbiz.de/10009492689
Internet usage is rapidly growing in areas like cosmopolitan cities, semi-urban cities in India. I-enabled services … seek superior internet access like broadband, WiMax is likely to replace traditional broadband and dial-up access soon …. Interestingly, reforms in telecom sector are taking place at a rapid pace in India. Many private players started internet services …
Persistent link: https://www.econbiz.de/10008727910
Information search is an essential part of the consumer`s decision making process. The online medium offers new opportunities and challenges for information search activities (in and outside the marketing context). We are interested in the way human information experiences and behaviors are...
Persistent link: https://www.econbiz.de/10010607238
Differentiation of one's offering in this competitive market becomes crucial. Furniture products till now were usually customized by Indian customers. Now, these products are also sold in organized market. National and international players have entered the market with their brands in this...
Persistent link: https://www.econbiz.de/10012998227
Societal problems represent both opportunities and challenges for private and public organizations. Issues such as poverty, climate change and inequality can be seen either as a burden or as a source for innovation. Multinational Corporations, Nonprofit Organizations (NGOs), Cooperatives and...
Persistent link: https://www.econbiz.de/10012999664
Spanish Abstract: En la actualidad es importante conocer el perfil de los consumidores de las plataformas que se están utilizando. Second Life es una plataforma virtual que ofrece un mercado global y emergente que ha sido aprovechado por pocas empresas por falta de información que hay acerca...
Persistent link: https://www.econbiz.de/10012947177
Objective - Leadership has evolved (Cogliser & Brigham 2004) and has become more dynamic than ever before (McClean et. al. 2019). Prior research has shown that ambidexterity generates persistent and conflicting demands within an organization (Koryak et. al. 2018), while others have been...
Persistent link: https://www.econbiz.de/10012847554
Objective - The purpose of this study is to identify which factor has a stronger influence on customer satisfaction: perceived value or brand association. By understanding the influencer, the seller understands what policies and implications should be addressed to maintain and even enhance...
Persistent link: https://www.econbiz.de/10012847555