On mobile phone markets that have reached the maturity stage, customer recommendation becomes a critical focus for operators to attract subscribers from rival operators. Referral propensity is also an indicator of subscriber satisfaction and loyalty. The aim of this paper is to examine the...

In this paper we utilize discrete choice experiment method to identify and measure switching costs and network effects in mobile telephony in Poland. Based on hypothetical choices consumers make we construct a conditional random parameters multinomial logit model to analyze their preferences. In...

The United Arab Emirates (UAE) has one of the highest mobile penetration rates in the world. Nevertheless, recent reports on the performance of mobile companies revealed a decline in revenues obtained by the two main mobile operators in UAE (Etisalat and du). Building on the findings of previous...