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Purpose: The purpose of this paper is to promote a broadened view of service research and to demonstrate a path for integrating interdisciplinary perspectives with services marketing. Design/methodology/approach: Two major streams of service literature are reviewed, highlighting key conceptual...
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Purpose: The purpose of this study is to examine the impact of COVID-19 on the Latin America and the Caribbean (LAC) region and to discuss imperative engines for potential regional recovery. Design/methodology/approach: This study conceptually discusses the effects of COVID-19 on the LAC region...
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