In this globalize world, parent are searching for equitable life between their family and work roles. This study explored the insight aspects and difficulties of dual earner's family and work life. Two thousand two hundred (2,200) questionnaires were distributed in 12 organizations of Karachi,...

HIV or AIDS is a major threat for humanity in the world especially in developing countries. Globally millions of people are suffering from this disease. Adolescents of developing countries have partial knowledge about HIV/AIDS. Almost all developing countries face the same dilemma. The awareness...

The study is conducted to examine the relationship between leadership styles and citizenship behaviour in small and medium scale IT firms operating in Pakistan. The three popular styles of leadership which includes transactional leadership, transformational leadership and charismatic leadership...

Teachers are the pillars of any country economy and society. Teachers role in students' life and their career are phenomenon, educational institutes must take care of those aspect which can improve or diminish the teacher performance. Student satisfaction runs the success meter of the...

In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...

In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...

Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to...

Celebrity endorsements have been a contemporary way to gain consumer loyalty as people use to relate their lives with the celebrities. People may perceive some of the brands as reliable or of high quality while may perceive few products in a negative way. The purpose of this research is to...

This study was initiated with the aim is to examine the impact of a human trait – innovativeness along with the constructs of Technology Acceptance Model on the embracement of web as a shopping medium in Pakistan. A sample size of 252 Pakistani consumers who never shopped online before has...

The organizational commitment is recognized as one of the most important determinants of employee attachment. It is define as the desire of employees to attach with organization and hence has a strong connection with employee behaviour and performance. The aim of this study is to establishing...