Purpose: The purpose of this study is to assess the key determinants of green human resource management (GHRM) and investigate its impact on environmental performance (EP) and business performance (BP). Design/methodology/approach: The research employed SmartPLS 3 and follows a cross-sectional...

Over the past century, because of increased global travel, there high growth in the travel and tourism sector. But the outbreak of an ongoing pandemic has changed this scenario, which has put tremendous focus on the Indoor Environmental Quality (IEQ) embedded with the application of...

Innovative technologies such as big data and predictive analytics are facilitating a global revolution in operational management. The present study aims to investigate the extent of their adoption among micro-, small and medium enterprises. The context of choice is Malaysia—a growing economy...

Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to...

This study was initiated with the aim is to examine the impact of a human trait – innovativeness along with the constructs of Technology Acceptance Model on the embracement of web as a shopping medium in Pakistan. A sample size of 252 Pakistani consumers who never shopped online before has...

Multinational Companies’ (MNCs) commitment toward Corporate Social Responsibility (CSR) practices is gaining attention globally. While the thoughtfulness of MNCs on communal and ecological concerns is increasing since the world is observing environmental damage, decrease in greenhouse gases,...

The role of marketing capabilities in driving superior firm performance has long been of interest of marketing scholars. This study initiated to discover the relationship of marketing capabilities with firm performance in the SMEs of Pakistan. The survey questionnaire was adopted from the...

Celebrity endorsements have been a contemporary way to gain consumer loyalty as people use to relate their lives with the celebrities. People may perceive some of the brands as reliable or of high quality while may perceive few products in a negative way. The purpose of this research is to...

Education is an essential human capital input for any country to build strong society and economy. Education is a sign of advancement of particular country towards develop starts through supportive policies from Government. Teacher role in education is critical and decisive, so this present...