As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in a SaaS market, and derive the optimal market entry strategy for the new entrant. One...

Analytics services provided by marketplace platforms are becoming an increasingly important tool for sellers to gain market insights. In this paper, we characterize the role of analytics services as improving sellers' knowledge about the preference variation of the consumer market on a platform,...

Microtasking, or dividing a task into small chunks, is often suggested for self-improvement programs with delayed benefits that people find challenging to follow through. It is, however, unclear when microtasking can help, and if so, how to design the microtasks taking the pricing of the program...

As a new revenue source for game companies, location sponsorship in location-based augmented reality (LBAR) gaming has become increasingly important in helping brick-and-mortar stores generate foot traffic. In this paper, through the lens of a game-theoretic model, we investigate how competing...

The usefulness of a software product becomes obvious to consumers only after they get to experience it and, upon experiencing it, they may reach different conclusions regarding its true value. We examine the problem of designing free software trials under a general learning function. Our...

Creators have long been striving to secure royalties for their works, but with little success. Recently, non-fungible token (NFT) has aroused great public attention for its ability to address this long-standing challenge. Specifically, with the underlying blockchain technology, NFT enables...

Recently, a controversial new privacy policy on the mobile app platform, which requires app developers to display privacy labels and request data-tracking permissions from users, has sparked a heated discussion among practitioners in digital advertising. In this paper, we build a game-theoretic...