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Allocating a hybrid retailer's assortment across retail stores : bricks-and-motar vs. online

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Does greater online assortment pay? : an empirical study using matched online and catalog shoppers

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Dynamic assortment customization with limited inventories

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Assortment optimization under cardinality effects and novelty for unequal profit margin items

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Inroad into omni-channel retailing : physical showroom deployment of an online retailer

Li, Gang; Zhang, Tao; Tayi, Giri Kumar - In: European journal of operational research : EJOR 283 (2020) 2, pp. 676-691

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The effects of multi-channel assortment integration on customer confusion

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Online versus Bricks-and-Mortar Retailing : A Comparison of Price, Assortment, and Delivery Time

Li, Zhaolin; Lu, Steven Qiang; Talebian, Masoud - 2016

The popularity of online retailing has created great opportunities and challenges for retailers. A key challenge faced by many retailers is to choose between the clicks, the bricks-and-mortar, and the bricks-and-clicks strategies. In this paper, we develop a comprehensive framework for selecting...

Persistent link: https://www.econbiz.de/10014039843

Li, Xiaobo; Lin, Hongyuan; Liu, Fang - In: Manufacturing & service operations management : M & SOM 26 (2024) 4, pp. 1372-1386

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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"

He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638

Persistent link: https://www.econbiz.de/10014575556