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Specialists are speaking about the digital economy, the NetEconomy, the Knowledge Economy and so on. Digital technologies are changing economy, society and environment. Digital technologies have the capacity to transform the relationship between companies and between companies and stakeholders....
Persistent link: https://www.econbiz.de/10005169699
We analyze the impact of market share on advertising and pricing decisions by firms that sell to loyal, non-shopping customers and can advertise to shoppers through an information intermediary or "gatekeeper." In equilibrium the firm with the smaller loyal market advertises more aggressively but...
Persistent link: https://www.econbiz.de/10005170100
The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyer’s and seller’s perspective, technological expertise, and knowledge of e-commerce opportunities and...
Persistent link: https://www.econbiz.de/10005041395
A great deal of efficiency and productivity increase has been achieved in the production process through the use of information and communication technologies (ICTs) in recent years. These developments have created remarkable opportunities for the small and medium size enterprises (SMEs) whose...
Persistent link: https://www.econbiz.de/10005045031
E-commerce -- an application of the Internet -- has expanded exponentially over the past 5 years and is widely expected to continue to develop rapidly in the medium-term. Much, however, remains to be done to fully exploit the opportunities offered by e-commerce. And as e-commerce develops, it...
Persistent link: https://www.econbiz.de/10005045948
We consider a manufacturer's dual distributions channels consisting on the one hand of a virtual (online) channel operated directly by a manufacturer and on the other hand of a real (offline) channel operated by an intermediate retailer. Customers are assumed heterogeneous in their virtual...
Persistent link: https://www.econbiz.de/10005047557
This paper considers a model for exogenous coalition formation in e-marketplaces. Using the informational advantage e-retailer creates coalitions of customers based on geographical proximity. Most of the literature regards this process as endogenous: a coalition leader bundles eventual purchases...
Persistent link: https://www.econbiz.de/10005052168
Persistent link: https://www.econbiz.de/10005031713
Persistent link: https://www.econbiz.de/10005033220
This paper investigates the impact of service quality in e-tailing on site visits and consumer demand (approximated by the last-click- through concept). We use a large representative data set obtained from a price-comparison site which covers most of the national (Austrian) market on e-tailing....
Persistent link: https://www.econbiz.de/10005035021