A whole slew of companies have chosen to adopt multi-channel distribution strategies wherein a given customer induced to visit several channels simultaneously to derive the specific advantages that each channel offers at a different stage of the decision-making process. The present article...

Our purpose in this article is to present the concept of electronic agent used in e-commerce and its impact on consumer satisfaction. Electronic agents represent the future of electronic business. They help the consumers in an environment where all the information is available but hard to deal...

Le terroir en préservant la biodiversité, les diversités sociales et culturelles, les savoir-faire locaux peut être considéré comme une des composantes du développement durable d'un territoire. Les PME de terroir ont la nécessité de valoriser leur production par leur qualité et leur...

Current economy or digital economy is driven by modern information and new technologies, which offer to organizations or to the public access to almost any type of information, regardless of its form of existence, storage type or geographical location. These tools encourage the development of...

Several online marketplaces, like eBay provide their users with reputation management mechanisms (evaluations, ratings,...). This article aims at investigating the impact of these reputation mechanisms on trust building and market efficiency, through a set of experiments based on the trust game...

In this paper the author shows the importance of multi-agent system in the e-commerce domain, specially for brokerage. He also propose an agent-based architecture for brokerage and a structure for the intelligent broker. The structure may be seen like a multi-agent system, having intelligent...

Since the facility for exchanging information and sharing knowledge increases both the competitiveness of companies and worker productivity, the opportunities that information and communication technology (ICT) offers for small and medium enterprises (SMEs) cannot be neglected. From the SMEs,...

L’objectif de cet article est de développer une échelle de mesure de la confiance du consommateur vis-à-vis d’un marchand Internet. Les données ont été collectées sur un échantillon total de 430 personnes. Deux études ont été réalisées pour construire cet outil de mesure. Les...

We investigate three ways in which firms can become "prominent" and thereby influence the order in which consumers consider options. First, firms can affect an intermediary's sales efforts by means of commission payments. When firms pay commission to a salesman, the salesman promotes the product...

The internet has facilitated the creation of new markets characterized by large scale, increased customization, rapid innovation and the collection and use of detailed consumer and market data. I describe these changes and some of the economic theory that has been useful for thinking about...