Lahuerta Otero, Eva; Muñoz Gallego, Pablo A.; Pratt, … - In: Business Horizons 57 (2014) 6, pp. 729-736
Businesses have traditionally operated under a brick-and-mortar strategy, paying little attention to the electronic retail channel. Now, though, increasing competitive pressures and Web technologies as an information source necessitate that managers adopt an integrated click-and-mortar strategy....