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Understanding luxury shopping destination preference using conjoint analysis and traditional item-based measurement

Hung, Kam; Denizci Guillet, Basak; Zhang, Hanqin Qiu - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 411-426

Persistent link: https://www.econbiz.de/10011983299

Consumer preferences for fresh tomatoes in Benin using a conjoint analysis

Adegbola, Y. P.; Ahoyo Adjovi, Nestor R.; Adekambi, S. A.; … - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012180984

A user's guide to the galaxy of conjoint analysis and compositional preference measurement

Steiner, Michael; Meißner, Martin - In: Marketing : ZFP ; journal of research and management 40 (2018) 2, pp. 3-25

Persistent link: https://www.econbiz.de/10011873924

Using conjoint analysis for a value estimation of the consumption attributes of online performances

Bo-Hyun, Baek - In: Cogent business & management 10 (2023) 3, pp. 1-16

Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...

Persistent link: https://www.econbiz.de/10014506296

Using conjoint analysis to understand preference for online survey layout

King, Craig V.; Labas, Romain; Renaudin, Christian - In: International journal of market research 61 (2019) 6, pp. 621-634

Persistent link: https://www.econbiz.de/10012172667

Investigating the best attributes in selection of e-tailer for purchasing footwear : a conjoint approach

Goyal, Amit; Robin Inderpal Singh; Gurcharan Singh; … - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 326-340

Persistent link: https://www.econbiz.de/10015063785

Evaluating brand value - a conjoint measurement application forthe automotivee industry

Kolvenbach, Claus; Krieg, Stefanie; Felten, Claudio - In: Conjoint measurement : methods and applications ; with …, (pp. 523-540). 2003

Persistent link: https://www.econbiz.de/10001998808

Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India

Romão, João; Seal, Partho Pratim; Hansen, Paul Colin; … - In: Asia-Pacific journal of regional science 6 (2022) 1, pp. 91-111

Persistent link: https://www.econbiz.de/10013165890

Employer Branding als Erfolgsfaktor : eine conjoint-analytische Untersuchung

Andratschke, Nadine; Regier, Stefanie; Huber, Frank - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013432219

How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask

Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Country of origin effect : looking back and moving forward, (pp. 3-19). 2019

Persistent link: https://www.econbiz.de/10012008485