The purpose of this paper was to find out if Costco’s treasure hunt strategy was effectively attracting customers and increasing spending per visit. It was an exploratory research to provide insights in the perceptions of Costco customers in reference to new, seasonal, and premium...

In the increasingly competitive environment in which colleges and universities are striving to attract students, understanding why and how prospective students make their choices is becoming more critical. Understanding the choices of programs within a college or university is also increasingly...

Hispanics represent a significant and growing population segment in the United States (56% of all population growth), and California represents the largest percentage of Hispanics (37%). This research concentrated on learning more about Hispanics and their sustainable behaviors regarding...

This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years,...