Showing 1 - 10 of 54,825
Persistent link: https://www.econbiz.de/10014463952
moderated mediation model in which CEO narcissism increases target brand asset overvaluation, and through this mediator, CEO …’s abnormal returns associated with the brand transactions. Brand awareness and perceived quality weaken the relationship between … target brand asset overvaluation and abnormal returns …
Persistent link: https://www.econbiz.de/10014078405
Persistent link: https://www.econbiz.de/10013185412
Persistent link: https://www.econbiz.de/10011634510
Persistent link: https://www.econbiz.de/10003753534
Persistent link: https://www.econbiz.de/10003645233
Persistent link: https://www.econbiz.de/10003738426
Persistent link: https://www.econbiz.de/10003376236
Persistent link: https://www.econbiz.de/10009524544