Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Year of publication: |
2011
|
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Authors: | Bahadir, S. Cem |
Other Persons: | Bharadwaj, Sundar G. (contributor) ; Srivastava, Rajendra K. (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Übernahme | Takeover | Unternehmenswert | Firm value | Shareholder Value | Shareholder value | Markenartikel | Brand |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Vol. 72, pp. 49-64, November 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 2008 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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