Tomas Gomez‐Arias, J.; Bello‐Acebron, Laurentino - In: Journal of Business & Industrial Marketing 23 (2008) 4, pp. 273-278
Purpose – Private labels are gaining increasing importance in many industries. While there are obvious benefits for retailers to embrace private labels, the standard explanations for manufacturers' involvement (idle capacity, buffer against follower brands, retailer's conditions) do not...