This research examines a novel process by which soliciting customer input, such as advice, expectations, or opinions can impact subsequent purchase and engagement, namely, by changing customers' subjective perception of their relationship with the brand. We contrast different types of customer...

This research examines a novel process by which soliciting consumer input can affect subsequent purchase and engagement, namely, by changing consumers’ subjective perception of their relationship with the organization. We contrast different types of consumer input and propose that, relative to...

Prior research has shown that exerting self-control can lead to increased aggression. In the present research, we find that exerting self-control is associated with angry behavior more broadly. In particular, using a “matched-choice paradigm,” we find that after exerting self-control people...