One of the most important functions of enterprises is advertising as a means of systematically ap-proaching specific market segments and informing prospective customers for their products, services or even their existence. The purpose of every advertising campaign is to achieve the greatest...

Chapter 1. Editorial Introduction: Crisis in Context -- Chapter 2. US Foreign Direct Investments in the Eurozone: A Distance Analysis in View of Global Crisis. Evidence from the Manufacturing Sector -- Chapter 3. Litigation Risk, Audit Fees and the Financial Crisis Impact: Empirical Evidence...

Chapter 1: Editorial Introduction: Crisis & Adaptation – components of the same continuum -- Chapter 2: Innovation Tendencies at times of crisis -- Chapter 3: Business Under Crisis Talent Management and Responsible Leadership in Luxembourg -- Chapter 4: Strategic organizational sustainability...

Chapter 1. Editorial Introduction: Business Under Crisis—Avenues for Innovation, Entrepreneurship and Sustainability -- Chapter 2. Business Under Crisis: Strategic Organizational Sustainability— A Contextual Transformation -- Chapter 3. Sustainability Assessment: A Tool to Build Resilience...