The 'Unbiased Forward Rate Hypothesis' (UFH) states that the forward exchange rate of any foreign currency must be an unbiased predictor of the future spot rate. In developed economies, considerable empirical work has been undertaken by researchers to test the validity of UFH; however the...

In order to understand consumers, researchers are forced to gather primary data on Likert scale. Such data is usually considered as ordinal or at best interval scaled data. One key requirement in research is to identify components which have high individual contribution to understanding the...

According to the theories of Consumer Behaviour, consumer behaviour is the manifestation of the individual's - self-imagery. The consumer consumes what he thinks fits for his style of living and rejects other product and services. In this paper the authors attempt to understand the images...

In most of social research surveys, households form a focal point of data collection and as such are a major source of socio-demographic data. Household surveys provide a cheaper alternative to full scale enumeration for timely data and are more relevant in understanding of the social and...

Since 1991, India is emerging as a key destination for marketers from across the globe. However, littlework of relevance has been undertaken to understand the Indian Consumers. It is believed that the Indian metropolitan consumers are fairly homogeneous in nature. In this paper, we report the...

Colours are a dominating force in every aspect of human life; so much so that we today cannot imagine a world without colours. In the area of marketing, especially in advertising, colours provide the cornerstone of creativity and visual appeal. Colour coordination has become the buzzword in...

In the recent years, there has been an emergence of a new entity called the Distribution Sales Executive (DSE) in the telecom industry in India. A DSE is a ‘sales executive’ attached to the distributor. This leads to ambiguity in role ownership, guidance and regulations which in turn leads...

In the field of financial economics, the “Forward Rate Unbiased Hypothesis” (FRUH) has been the subject of intensive scrutiny by researchers. Empirical evidences suggest that there are major differences between the spot rates and the forward rates and the findings have not been able to yield...

Based on a linear framework, this paper aims to examine the relationship between future spot rates and forward exchange rates using USD-TND data, thanks to traditional regressions and to the Vector Error Correction Model (VECM) in order to check if the Unbiasedness Forward Exchange Rate (UFER)...

The objective of this study was to explore the impact of store personality antecedents on store personality dimensions. A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India....