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Special issue: Experimental Research in e-Marketing
Fortin, David R. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003896342
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Electronic markets : benefits, costs and risks
Standing, Craig (ed.) - 2009
Persistent link: https://www.econbiz.de/10003868250
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An analysis of consumer power on the Internet
Unit Kucuk, S.; Krishnamurthy, Sandeep - In: Technovation : the international journal of … 27 (2007) 1/2, pp. 47-56
Persistent link: https://www.econbiz.de/10003417865
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Internet marketing and the Portuguese marketplace
Xavier, Rute; Pereira, Francisco Costa - In: Impact of e-commerce on consumers and small firms, (pp. 123-138). 2006
Persistent link: https://www.econbiz.de/10003458758
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The long tail : how endless choice is creating unlimited demand
Anderson, Chris - 2007
Persistent link: https://www.econbiz.de/10003465586
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Internet advertising: further computer complaint
Langford, Paul - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 4, pp. 351-352
Persistent link: https://www.econbiz.de/10003469013
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Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003449552
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Trust and switching cost as a way to build e-loyalty in internet markets
Lee, Dong-il; Sohn, Changsoo - In: International journal of internet and enterprise … 2 (2004) 3, pp. 209-220
Persistent link: https://www.econbiz.de/10003911734
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Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Stepanchuk, Tanja - 2010
Persistent link: https://www.econbiz.de/10003934870
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Comedydrivin.com : online defensive driving ; a teaching case
Mintu-Wimsatt, Alma - In: Journal of business case studies 5 (2009) 6, pp. 41-45
Persistent link: https://www.econbiz.de/10003935537