Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Tanja Stepanchuk
| Year of publication: |
2010
|
|---|---|
| Authors: | Stepanchuk, Tanja |
| Publisher: |
Hamburg : Kovač |
| Subject: | Preismanagement | Pricing strategy | Internet | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Digitale Güter | Digital goods | Nichtlineare Optimierung | Nonlinear programming | Preisbildung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | 150 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 43 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Frankfurt am Main, Goethe-Univ., Diss., 2009 |
| Notes: | Enthält u.a. fünf Aufsätze Text engl., Vorw. russ. |
| ISBN: | 978-3-8300-4934-0 |
| Classification: | Geld, Inflation, Kapitalmarkt ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003934870