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Consumer behaviour
36
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36
Brand management
26
Markenführung
26
Social Web
25
Social web
25
Marketing management
20
Marketingmanagement
20
Beziehungsmarketing
15
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15
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English
257
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120
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Pitt, Leyland F.
168
Pitt, Leyland
120
Berthon, Pierre R.
101
McCarthy, Ian P.
73
Berthon, Pierre
55
Kietzmann, Jan
26
Parent, Michael
22
Caruana, Albert
21
Plangger, Kirk
20
Watson, Richard T.
19
Campbell, Colin
17
Nel, Deon
16
Robson, Karen
16
Ewing, Michael
13
Kietzmann, Jan H.
11
Berthon, Jean-Paul
10
Hannah, David
10
Mills, Adam J.
9
Campbell, Colin L.
8
Robertson, Jeandri
8
Salehi-Sangari, Esmail
8
Watson, Richard
8
Chakrabarti, Ronika
7
Chan, Anthony
7
Ferreira, Caitlin
7
Gordon, Brian R.
7
Treen, Emily
7
DesAutels, Philip
6
Halvorson, Wade
6
Lee, Linda W.
6
Morris, Michael H.
6
Pehlivan, Ekin
6
Reyneke, Mignon
6
Steyn, Peter
6
Boon, Edward
5
Fedorenko, Ivan
5
Ferguson, Sarah Lord
5
Park, Andrew
5
Silvestre, Bruno S.
5
Vella, Joseph
5
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Business horizons
58
Business Horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of wine business research : IJWBR
10
Journal of financial services marketing : JFSM
9
Journal of general management
9
Marketing intelligence & planning
9
Journal of advertising research
8
Psychology & marketing
8
AMS review : official publication of the Academy of Marketing Science
7
European journal of marketing : EJM
7
Journal of business research : JBR
7
Journal of engineering and technology management : JET-M
6
Journal of marketing management : MM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing education : JME
5
The journal of strategic information systems : incorporating International Information Systems
5
European Management Journal
4
International journal of technology marketing : IJTMkt
4
Production planning & control : PPC
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of brand management : an international journal
4
California management review
3
European management journal : publ. twice a year for the Scottish Business School
3
International journal of technology management : IJTM
3
International review of entrepreneurship : IRE
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer behaviour : an international research review
3
Journal of strategic marketing
3
California management review : CMR
2
Entrepreneurship research journal : ERJ
2
European management journal
2
International journal of enterprise network management
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International marketing review
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of the Academy of Business Education : JABE
2
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ECONIS (ZBW)
237
OLC EcoSci
103
RePEc
22
BASE
7
Other ZBW resources
6
EconStor
2
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291
Service Quality in a Retail Environment: Closing the Gaps.
Nel, Deon
;
Pitt, Leyland
- In:
Journal of general management
18
(
1993
)
3
,
pp. 37-56
Persistent link: https://www.econbiz.de/10006639936
Saved in:
292
Online communication of brand personality: A study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland
; …
- In:
Journal of general management
35
(
2009
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10008311949
Saved in:
293
Selling the Canadian Forces' brand to Canada's youth
Mcmullan, Kylie
;
Rehal, Pinder
;
Read, Katy
;
Luo, Judy
; …
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 474-485
Persistent link: https://www.econbiz.de/10008259439
Saved in:
294
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland
;
Parent, …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10008172528
Saved in:
295
Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis - This paper expresses the need to establish methodologies to evaluate and map Web sites withi...
Berthon, Pierre
;
Pitt, Leyland
;
Ewing, Michael
; …
- In:
Information resources management journal : IRMJ ; an …
14
(
2001
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10008337054
Saved in:
296
MANAGING THE INTERNET AGE - Ad Lib: When Customers Create the Ad
Berthon, Pierre
;
Pitt, Leyland
;
Campbell, Colin
- In:
California management review : CMR
50
(
2008
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10008092747
Saved in:
297
Comments -- The paradox of advertising
Berthon, Pierre
;
Pitt, Leyland
;
Ambler, Tim
;
Zinkhan, George
- In:
International journal of advertising : the quarterly …
24
(
2005
)
4
,
pp. 539-546
Persistent link: https://www.econbiz.de/10008115990
Saved in:
298
Reframing replicative research in advertising
Berthon, Pierre
;
Ewing, Mike
;
Pitt, Leyland
;
Berthon, …
- In:
International journal of advertising : the quarterly …
22
(
2003
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10008117870
Saved in:
299
Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika
;
Berthon, Pierre
;
Watson, Richard
; …
- In:
Total quality management & business excellence : an …
18
(
2007
)
7-8
,
pp. 947
Persistent link: https://www.econbiz.de/10007877469
Saved in:
300
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre
;
Pitt, Leyland
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10007893876
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