Service Customization through Dramaturgy
Year of publication: |
2010
|
---|---|
Authors: | McCarthy, Ian P. |
Other Persons: | Pitt, Leyland (contributor) ; Berthon, Pierre R. (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Kundenservice | Customer service |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 5, 2009 erstellt Volltext nicht verfügbar |
Classification: | M10 - Business Administration. General ; M11 - Production Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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