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Promotion and branding from the lens of gamification in challenging times : editorial

Spais, George; Behl, Abhishek; Jain, Kokil; Jain, Varsha; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 413-419

Persistent link: https://www.econbiz.de/10013178043

Consumer's response to conditional promotions in retailing : an empirical inquiry

Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763

Persistent link: https://www.econbiz.de/10013185036

Technology-enabled knowledge management for community healthcare workers : the effects of knowledge sharing and knowledge hiding

Pandey, Jatin; Gupta, Manish; Behl, Abhishek; Pereira, Vijay - In: Journal of business research : JBR 135 (2021), pp. 787-799

Persistent link: https://www.econbiz.de/10012648285

Multi-criteria decision analysis in management

Behl, Abhishek (ed.) - 2020

"This book provides insights into the rationale behind using MCDM techniques to solve decision-making problems and provides comprehensive discussions on these techniques from their inception, development, and growth to their advancements and applications"--

Persistent link: https://www.econbiz.de/10012394461

Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment

Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of business research : JBR 121 (2020), pp. 696-712

Persistent link: https://www.econbiz.de/10012417388

Special issue on role of gamification in e-commerce for customer engagement

Behl, Abhishek (ed.); Gupta, Shivam (ed.); Nayak, Sushma (ed.) - 2020

Persistent link: https://www.econbiz.de/10012292149

Enablers and barriers of mobile banking opportunities in rural India : a strategic analysis

Behl, Abhishek; Manju Singh; Venkatesh, V. G. - In: International journal of business excellence 10 (2016) 2, pp. 209-239

Persistent link: https://www.econbiz.de/10011666266

Impact of elections on stock price graph : a case of US elections

Behl, Abhishek; Sethi, Shreya - In: International journal of management practice : IJMP 9 (2016) 3, pp. 238-256

Persistent link: https://www.econbiz.de/10011591909

Sustainability of environmentally sound technologies using interpretive structural modelling

Behl, Abhishek; Pal, Abhinav - In: International journal of innovation and sustainable … 13 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012000869

Systematic literature review on electronic reverse aution : issues and research discussion

Pawar, Prashant V.; Behl, Abhishek; Aital, Padmanabha - In: International journal of procurement management 10 (2017) 3, pp. 290-310

Persistent link: https://www.econbiz.de/10011845517

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