"This book explores and collates possible contexts and constructs of closed loop supply chain management which contributes to developing and deploying strategic approaches for green business models. It also elaborates upon challenges faced by the organizations in the process of sustaining green...

Purpose: Smart connected products (SCP) are the new archetype of products evolving. SCP are subtly changing the product-centric business to system-centric. Development and monetization of new SCP is an uphill task, it necessitates unique market orientation and business models. The purpose of...

"This book explores and collates possible contexts and constructs of closed loop supply chain management which contributes to developing and deploying strategic approaches for green business models. It also elaborates upon challenges faced by the organizations in the process of sustaining green...

Purpose: Studying the role of advertising music (ad music) in a retail context can be an emergence of new marketing practices. The purpose of this paper is to identify the potential usage and utility of ad music as an atmospheric stimulus in contrast to music (retail music) as an atmospheric...

Customers expect organizations to deal with cultural alienation. Cultural alienation emerges as the most important psycho-social factor. The other important factors are trust and transparency, quality of products and services, comparative evaluation by customers, appeal of Gandhian semiotics,...