Taghizadeh, Seyedeh Khadijeh; Rahman, Syed Abidur; … - In: Marketing Intelligence & Planning 38 (2019) 2, pp. 224-238
Purpose: The purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and incremental type of service innovations, which leads to new service market performance (NSMP)....