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Territorial consumer behaviors...
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Consumer behaviour
83,505
Konsumentenverhalten
81,055
Social Web
20,747
Social web
20,716
Online-Marketing
13,226
Internet marketing
13,110
Persönlichkeitspsychologie
12,893
Personality psychology
12,614
Relationship marketing
10,474
Beziehungsmarketing
10,440
Theorie
10,418
Theory
10,223
Brand management
8,670
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8,625
Brand image
7,189
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7,159
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6,676
Online retailing
6,662
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6,188
Customer satisfaction
6,019
United States
5,921
Kundenzufriedenheit
5,856
Electronic Commerce
5,834
Deutschland
5,716
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5,561
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5,323
Werbewirkung
4,751
Advertising effects
4,703
Service quality
4,666
Dienstleistungsqualität
4,619
Brand
4,539
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4,523
Einzelhandel
4,321
Experiment
4,311
Retail trade
4,279
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4,110
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4,087
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4,023
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Han, Heesup
123
Belk, Russell W.
119
Mattila, Anna S.
109
Phau, Ian
105
Grunert, Klaus G.
102
Huber, Frank
102
Bauer, Hans H.
98
Dwivedi, Yogesh Kumar
92
Usman, Osly
92
Herrmann, Andreas
88
Wiedmann, Klaus-Peter
88
Sheth, Jagdish N.
87
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Gierl, Heribert
81
Grewal, Dhruv
80
Khare, Arpita
79
Loureiro, Sandra Maria Correia
79
Septianto, Felix
74
Walsh, Gianfranco
74
Agarwal, Sumit
72
Bagozzi, Richard P.
72
Heckman, James J.
71
Nayga, Rodolfo M.
71
Paul, Justin
70
Falk, Armin
68
Skiera, Bernd
68
Stavins, Joanna
68
Laroche, Michel
67
Verhoef, Peter C.
66
Pelsmacker, Patrick de
65
Wansink, Brian
65
Chintagunta, Pradeep K.
63
Bruwer, Johan
61
Kreutzer, Ralf T.
61
Ko, Eunju
60
Goldfarb, Avi
59
Rajagopal
59
Jang, Soocheong
58
Vrontis, Demetris
58
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National Bureau of Economic Research
667
Springer Fachmedien Wiesbaden
279
IGI Global
158
OECD
60
Verlag Dr. Kovač
47
American Marketing Association
41
Books on Demand GmbH <Norderstedt>
34
Information Resources Management Association
34
Edward Elgar Publishing
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International Energy Agency
31
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
31
European Association of Agricultural Economists - EAAE
27
Friedrich-Schiller-Universität Jena
27
Institut für Demoskopie Allensbach
26
Haufe-Lexware GmbH & Co. KG
25
Nomos Verlagsgesellschaft
25
Universität Mannheim
20
Springer-Verlag GmbH
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11
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11
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11
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10
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10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
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10
epubli GmbH
10
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Journal of business research : JBR
2,402
Journal of retailing and consumer services
2,014
International journal of hospitality management
902
International journal of consumer studies
778
Psychology & marketing
771
NBER working paper series
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
628
SpringerLink / Bücher
621
Working paper / National Bureau of Economic Research, Inc.
563
NBER Working Paper
488
Technological forecasting & social change : an international journal
469
Tourism management : research, policies, practice
460
Management science : journal of the Institute for Operations Research and the Management Sciences
444
The journal of product & brand management
414
Asia Pacific journal of marketing and logistics
413
Journal of business ethics : JOBE
401
European Journal of Marketing
395
Journal of Consumer Marketing
394
Journal of travel and tourism marketing
389
The journal of brand management : an international journal
389
Journal of marketing research : JMR
388
European journal of marketing : EJM
387
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
377
Cogent business & management
372
Journal of marketing management : MM
371
Discussion paper series / IZA
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Journal of marketing communications
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
340
Journal of retailing
336
Journal of international consumer marketing
334
International journal of internet marketing and advertising : IJIMA
321
Journal of economic psychology : research in economic psychology and behavioral economics
321
Journal of the Academy of Marketing Science
321
International journal of contemporary hospitality management
320
Marketing letters : a journal of research in marketing
317
Journal of consumer behaviour : an international research review
316
Journal of fashion marketing and management
306
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ECONIS (ZBW)
114,062
Other ZBW resources
3,822
USB Cologne (EcoSocSci)
1,595
EconStor
1,260
RePEc
895
BASE
120
OLC EcoSci
49
ArchiDok
3
USB Cologne (business full texts)
2
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date (oldest first)
1
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
2
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
Saved in:
3
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
4
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
5
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
6
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
7
The effects of self-esteem and influence of friends via social media on body image amongst children
Arman Hj Ahmad
;
Idris, Izian
;
Moy Li Jing
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 40-53
Persistent link: https://www.econbiz.de/10012392266
Saved in:
8
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
9
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
10
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
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