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Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui; Song, Wenjing; Yang, Lu - In: Psychology & marketing 40 (2023) 2, pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
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"Feel the green" : how a handwritten typeface affects tourists' responses to green tourism products and services
Tok, Dickson; Huang, Yunhui; Yang, Lu - In: Tourism management : research, policies, practice 104 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015052201
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Is online multiple-stores cooperative promotion better than single-store promotion? : misprediction from evaluation mode
Yang, Lu; Huang, Yunhui; Ho, Yi-Chun; Lin, Zhijie - In: Information & management : the internat. journal of … 56 (2019) 7, pp. 1-12
Persistent link: https://www.econbiz.de/10012109445
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How to display products available in multiple color saturation : Fit between saturation and position
Huang, Yunhui; Yang, Lu; Liu, Min - In: Psychology & Marketing 39 (2021) 4, pp. 809-819
Persistent link: https://www.econbiz.de/10012808571
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The out-of-stock (OOS) effect on choice shares of available options
Huang, Yunhui; Zhang, Y. Charles - In: Journal of retailing 92 (2016) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10011484032
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Remaining focus increases task evaluation and future task perseverance
Huang, Yunhui; Jia, Yanli - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 251-263
Persistent link: https://www.econbiz.de/10012063327
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Cause-related marketing is not always less favorable than corporate philanthropy : the moderating role of self-construal
Chen, Zengxiang; Huang, Yunhui - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 868-880
Persistent link: https://www.econbiz.de/10011634090
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The minimal deviation effect : numbers just above a categorical boundary enhance consumer desire
Huang, Yunhui; Gong, Han - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 775-791
Persistent link: https://www.econbiz.de/10011951057
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The impact of font choice on web pages : relationship with willingness to pay and tourism motivation
Huang, Yunhui; Wu, Jiang; Shi, Wenjie - In: Tourism management : research, policies, practice 66 (2018), pp. 191-199
Persistent link: https://www.econbiz.de/10011814664
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Online customer reviews and consumer evaluation : the role of review font
Huang, Yunhui; Li, Changxin; Wu, Jiang; Lin, Zhijie - In: Information & management : the internat. journal of … 55 (2018) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10011857464