Online customer reviews and consumer evaluation : the role of review font
Yunhui Huang, Changxin Li, Jiang Wu, Zhijie Lin
| Year of publication: |
June 2018
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| Authors: | Huang, Yunhui ; Li, Changxin ; Wu, Jiang ; Lin, Zhijie |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 4, p. 430-440
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| Subject: | Processing ease | Review valence | Online customer reviews | Credibility | Need for cognition | Accountability | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2017.10.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011857464