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Editorial: rethinking marketing
Krafft, Manfred; Singh, Ramendra; Sista, Suren - In: Decision 42 (2015) 4, pp. 357-358
Persistent link: https://www.econbiz.de/10011530774
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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Antecedents of marketing performance in recession
Niederhofer, Maximilian - 2006
Persistent link: https://www.econbiz.de/10011565120
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Drivers of B2B brand strength : insights from an international study across industries
Lennartz, Eric M.; Fischer, Marc; Krafft, Manfred; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483
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Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
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Guest editorial: Special section on enhancing sales force productivity
Albers, Sönke; Krafft, Manfred; Mantrala, Murali K. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 44-45
Persistent link: https://www.econbiz.de/10009519920
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 349-376). 2016
Persistent link: https://www.econbiz.de/10011408740
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Retailing in the global world: case study of Metro
Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 27-38). 2006
Persistent link: https://www.econbiz.de/10003146541
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Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick
Hesse, Jürgen; Krafft, Manfred; Peters, Kay - In: Internationales Direktmarketing : Grundlagen, Best …, (pp. 1-43). 2005
Persistent link: https://www.econbiz.de/10003149505