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Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographicconsumer characteristics

Josiassen, A; Assaf, A; Karpen, I - 2011

consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the … tendency for consumer ethnocentrism. Further, the moderating effects of these consumer characteristics are investigated … and post hoc slope analysis.Findings - The empirical findings show that consumer tendencies for ethnocentrism are directly …

Persistent link: https://www.econbiz.de/10009481845

How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?

Durvasula, Srinivas; Lysonski, Steven - 2009

economic threat and consumer ethnocentrism have a negative impact on offshoring attitudes while perceived quality of services …

Persistent link: https://www.econbiz.de/10009484552

Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean

Areiza-Padilla, Jose Andres - In: Cogent Business & Management 8 (2021) 1, pp. 1-21

Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts...

Persistent link: https://www.econbiz.de/10014001654

Was determiniert Einstellungen zu den Folgen der Aufnahme von Flüchtlingen in Deutschland? Ergebnisse auf Basis des GESIS-Panels 2016

Reinhardt, Peter; Frings, Cornelia - In: Politische Vierteljahresschrift 61 (2020) 4, pp. 701-724

Die sogenannte Flüchtlingskrise ist eines der dominierenden Themen in Westeuropa und steht im Zusammenhang mit zunehmend erfolgreichen rechtspopulistischen Parteien und Bewegungen. Die deutsche Gesellschaft scheint gespalten zu sein in der Frage, ob die Aufnahme von Flüchtlingen für...

Persistent link: https://www.econbiz.de/10014504512

Social media campaigns and domestic products consumption: a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-19

. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase …. Considering the same, we examined the impact of social media campaigns (SMC) and ethnocentrism (ETH) on the purchase intention of … domestic products. The mediating role of ethnocentrism and the moderating role of country-of-origin image (COOI) are examined …

Persistent link: https://www.econbiz.de/10014505616

Foreign product perceptions and country of origin analysis across Black Sea: Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey

Apil, Ali Rýza - In: IBSU Scientific Journal (IBSUSJ) 1 (2006) 1, pp. 22-38

The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region. In the consequences of radical reforms to adopt free market system,...

Persistent link: https://www.econbiz.de/10010280566

Antecedents of belief in global citizenship : a two-country empirical investigation

Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66

Persistent link: https://www.econbiz.de/10010520761

Drivers of local relative to global brand purchases : a contingency approach

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010520821

Intention to try unfamiliar food : the role of level and type of unfamiliarity, food neophobia, and ethnocentrism

Aqueveque, Claudio - In: Journal of food products marketing 21 (2015) 3, pp. 244-254

Persistent link: https://www.econbiz.de/10011432184

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status

Jin, Zhongqi; Lynch, Richard L.; Attia, Samaa; … - In: International business review : the official journal of … 24 (2015) 3, pp. 380-393

Persistent link: https://www.econbiz.de/10011279699