Digitalization is very important for every company in today's fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital...

Purpose: The purpose of this paper is to explore the impact of a financial literacy program (FLP) recently implemented in Jordanian junior high and high schools as part of a national financial literacy agenda on students’ attitudes toward entrepreneurship relative to a control sample of...

Purpose: The purpose of this study is to find out the influence of work–family conflict on mumpreneurial intentions in Jordan, specifically among the community of nascent mumpreneurs. Design/methodology/approach: A quantitative-cross sectional study was conducted where a convenience sampling...

Purpose: This paper, in light of the theory of planned behavior, aims to analyze the factors that have an impact on entrepreneurial intentions among students in Kosovo. Design/methodology/approach: A structured questionnaire is administered online for data collection, and the analysis is...

Purpose: This study aims to investigate the second-generation successors’ motives to join family businesses and their ability to generate innovation within them. Design/methodology/approach: A qualitative methodology is used in this study. Data were collected through structured interview with...

Nowadays, it is difficult to imagine life without a smartphone anywhere in the world. It is an inevitable phenomenon of the modern society and influences all spheres of existence from a psychological, social, educational and technological perspective. However, despite the many benefits it...

Blended learning is a new way of teaching and learning. As the name implies it is a combination of classroom learning with the online learning platform. This way of learning enables students to partially control the process of learning. The study aims to find out the effect of blended learning...

The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...

Purpose: We investigate the entrepreneurial intentions of a population under crisis — namely, recent Syrian refugees in Jordan — and Jordanian citizens to start small businesses during the COVID-19 pandemic. Design/methodology/approach: Using a structured two-part survey, data were...