The impact of digital marketing and digital transformation on brand promotion and brand positioning in Kosovo’s enterprises
Year of publication: |
2021
|
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Authors: | Istrefi-Jahja, Arta ; Zeqiri, Jusuf |
Published in: |
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online). - [Zagreb, Croatia] : [IRENET, Society for Advancing Innovation and Research in Economy], ISSN 2706-4735, ZDB-ID 3051947-0. - Vol. 7.2021, 1, p. 244-255
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Subject: | digital marketing | digital transformation | brand positioning | brand promotion | Kosovo | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Markenführung | Brand management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.54820/entrenova-2021-0023 [DOI] hdl:10419/262251 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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