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CSR motives on situational sce...
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1
Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung
;
Torelli, Carlos J.
;
Monga, Alokparna Basu
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10012144813
Saved in:
2
Corporate social responsibility in luxury manufacturer supply chain : Neil Towers; Patsy Perry and Rong Chen
Towers, Neil
;
Perry, Patsy
;
Chen, Rong
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 961-972
Persistent link: https://www.econbiz.de/10010202938
Saved in:
3
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
4
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
5
A strategic sustainability model for global luxury companies in the management of CO2 emissions
Rangel-Pérez, Celia
;
López, Belén
;
Fernández, Manuel
- In:
International entrepreneurship and management journal
20
(
2024
)
3
,
pp. 1597-1615
Persistent link: https://www.econbiz.de/10015080587
Saved in:
6
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
7
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
8
Should luxury brands say it out loud? : brand conspicuousness and consumer perceptions of responsible luxury
Janssen, Catherine
;
Vanhamme, Joëlle
;
Leblanc, Sina
- In:
Journal of business research : JBR
77
(
2017
),
pp. 167-174
Persistent link: https://www.econbiz.de/10011729908
Saved in:
9
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
10
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix
;
Seo, Yuri
;
Errmann, Amy Christine
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012436724
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