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Brand stories in marketing : a bibliographic perspective
Park, Andrew; Treen, Emily; Pitt, Leyland F.; Chan, Anthony - In: Journal of strategic marketing 31 (2023) 3, pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
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Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price : the role of herbal brand image in Ghana
Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - 2022
Persistent link: https://www.econbiz.de/10013429147
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Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu - In: International journal of business and emerging markets … 11 (2019) 2, pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
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Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
Dandis, Ala' Omar; Wallace-Williams, Donna Marie; Ni, … - In: The TQM journal : the international review of … 35 (2023) 7, pp. 2028-2051
Persistent link: https://www.econbiz.de/10014380895
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How to influence the brand attitude of the audience by micro-films
Yu, Hueiju; Chang, Yu-ting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
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Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427