The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
Ala' Omar Dandis, Donna Marie Wallace-Williams, Arnt Kyawt Ni, Len Tiu Wright and Yousef Ibrahim Abu Siam
| Year of publication: |
2023
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|---|---|
| Authors: | Dandis, Ala' Omar ; Wallace-Williams, Donna Marie ; Ni, Arnt Kyawt ; Wright, Len Tiu ; Abu Siam, Yousef Ibrahim |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 7, p. 2028-2051
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| Subject: | Brand experiences | Brand loyalty | Fast-food restaurants | Relational benefit | Repurchase intentions | Willingness to pay more | Word of mouth | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image | Schnellgastronomie | Fast-food industry | Virales Marketing | Viral marketing | Markenartikel | Brand | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-03-2022-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380895