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Persuasive advertising in a vertically differentiated competitive marketplace
Lin, Yuanfang; Narasimhan, Chakravarthi - In: Review of marketing science 18 (2020) 1, pp. 145-177
Persistent link: https://www.econbiz.de/10012298697
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A dynamic collective choice model with an advertiser
Salhab, Rabih; Malhamé, Roland P.; Le Ny, Jérôme - In: Dynamic games and applications : DGA 8 (2018) 3, pp. 490-506
Persistent link: https://www.econbiz.de/10012101121
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To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li; King, Ruth C. - In: International journal of electronic commerce : IJEC 21 (2016/2017) 3, pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
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Competitors or frenemies? : strategic investment between competing channels
Yan, Nina; Liu, Yang; Chen, Jing - In: Transportation research / E : an international journal 164 (2022), pp. 1-22
Persistent link: https://www.econbiz.de/10013366683
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Pricing and persuasive advertising in a differentiated market
Jiang, Baojun; Srinivasan, Kannan - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
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A Game Model of Competition between a New Good Producer and a Remanufacturer Using Negative Advertising
Batabyal, Amitrajeet A. - 2017
advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the … total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time … this equilibrium is unique. Finally, we ascertain the amount of negative advertising time the two firms would buy if they …
Persistent link: https://www.econbiz.de/10012943115
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A game model of competition between a new good producer and a remanufacturer using negative advertising
Batabyal, Amitrajeet A.; Beladi, Hamid - In: Asia-Pacific journal of regional science 1 (2017) 2, pp. 329-336
Persistent link: https://www.econbiz.de/10011772962
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A Game Model of Competition between a New Good Producer and a Remanufacturer Using Negative Advertising
Batabyal, Amitrajeet A.; Beladi, Hamid - 2017
advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the … total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time … this equilibrium is unique. Finally, we ascertain the amount of negative advertising time the two firms would buy if they …
Persistent link: https://www.econbiz.de/10014034360
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Exclusionary vertical restraints and antitrust : experimental law and economics contributions
Landeo, Claudia - 2012
Persistent link: https://www.econbiz.de/10010462349
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Stackelberg equilibrium premium strategies for push-pull competition in a non-life insurance market with product differentiation
Asmussen, Søren; Christensen, Bent Jesper; Thøgersen, … - In: Risks : open access journal 7 (2019) 2/49, pp. 1-20
Two insurance companies I 1 ,I 2 with reserves R 1 (t),R 2 (t) compete for customers, such that in a suitable differential game the smaller company I 2 with R 2 (0)<R 1 (0) aims at minimizing R 1 (t)−R 2 (t) by using the premium p 2 as control and the larger I 1 at maximizing by using p 1. Deductibles K 1 ,K 2 are fixed but may be different. If K 1 >K 2 and I 2 is the leader choosing its premium first, conditions for Stackelberg equilibrium are established. For gamma-distributed...</r>
Persistent link: https://www.econbiz.de/10012019130