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Sports Marketing : Fundamentals - Strategies - Instruments

Bruhn, Manfred; Rohlmann, Peter - 2023

sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. … management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings … addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself …

Persistent link: https://www.econbiz.de/10013504610

The effects of sponsorship on the promotion of sports events

Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207

Persistent link: https://www.econbiz.de/10012250900

Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising

Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34

Persistent link: https://www.econbiz.de/10010370715

Linking sports and sponsors

Wilber, Del - In: Journal of business strategy 9 (1988) 4, pp. 8-10

Persistent link: https://www.econbiz.de/10003706477

Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators

Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10011486530

The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10010406154

Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand

Gee, Sarah; Sam, Michael P.; Jackson, Steve J. - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 230-245

Persistent link: https://www.econbiz.de/10011781262

Unlocking the black box of sponsorship in participant-based sport

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 5, pp. 598-617

Persistent link: https://www.econbiz.de/10014317599

Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts

Herold, Elisa; Breuer, Christoph - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 290-301

Persistent link: https://www.econbiz.de/10014318084

A systematic literature review of charity sport event sponsorship

Fechner, David; Filo, Kevin; Reid, Sacha; Cameron, Robyn - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1454-1476

Persistent link: https://www.econbiz.de/10014330803

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