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The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia
Barska, Anetta; Śnihur, Janusz - In: Economic and environmental studies : a journal for … 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
Persistent link: https://www.econbiz.de/10011419316
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Implementation of green marketing concept through social media activities : a systematic literature review
Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67
growing, and companies respond by using "green marketing" strategies. Green marketing refers to the development and marketing … mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. Although several … and July 2020, for exploring the ways of implementing green marketing strategies through social networks. After analyzing …
Persistent link: https://www.econbiz.de/10012439493
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Social media marketing and brand loyalty : analyzing the mediating role of brand trust
Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68
. The study has investigated the mediating role of Brand Trust (BT) in the relationship between Social Media Marketing (SMM …
Persistent link: https://www.econbiz.de/10013440397
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Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer
Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51
This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...
Persistent link: https://www.econbiz.de/10013382454
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Social media advertising trends in tourism
Sârbu, Roxana; Alecu, Felician; Dina, Răzvan - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1016-1028
Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms that offer very customized information for each user. Facebook, for example, is trying to bring each person the most meaningful content, which means the advertising is...
Persistent link: https://www.econbiz.de/10014474894
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The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Cogent business & management 9 (2022) 1, pp. 1-19
consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status … media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more … on social media marketing activity, status consumption, and brand equity, leading to luxury brand consumption. The study …
Persistent link: https://www.econbiz.de/10014420490
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Social Media Analytics Strategy : Using Data to Optimize Business Performance
Fox, April Ursula - 2022 - 2nd ed. 2022.
prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to … social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical … available data for social media marketing and how to access all of it Make use of data and information behind social media …
Persistent link: https://www.econbiz.de/10013284764
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A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik - 2009
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
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The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia
Barska, Anetta; Śnihur, Janusz - In: Economic and Environmental Studies (E&ES) 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
Persistent link: https://www.econbiz.de/10011849397
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Social media: Where customers air their troubles : how to respond to them?
Larsen, Nils Magne; Alemu, Mohammed Hussen; Menon, R. … - In: Journal of Innovation & Knowledge (JIK) 6 (2021) 4, pp. 257-267
Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...
Persistent link: https://www.econbiz.de/10013266806