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Health service marketing management in Africa

Hinson, Robert; Osei-Frimpong, Kofi; Adeola, Ogechi; … - 2020 - First edition

: Insights from Sub-Saharan Africa /Golder Anambane and Robert Ebo Hinson --Branding the Healthcare Experience /Oluwayemisi Olomo … Services Marketing in Africa /Kenneth Appiah, Ibelema Sam-Epelle, Ellis L.C. Osabutey --Application of Technology in Healthcare … Delivery in Africa /Ernest Yaw Tweneboah-Koduah and Deli Dotse Gli --Technology and Social Media in Healthcare Delivery …

Persistent link: https://www.econbiz.de/10012063204

Strengthening Malaria Service Delivery through Supportive Supervision and Community Mobilization in an Endemic Indian Setting : An Evaluation of Nested Delivery Models

Das, Ashis - 2014

Malaria continues to be a prominent global public health challenge, in part because of the slow population adoption of recommended preventive and curative behaviors. This paper tests the effectiveness of two service delivery models designed to promote recommended behaviors, including prompt...

Persistent link: https://www.econbiz.de/10011396182

Turkish healthcare industry promotional practices and digital era

Basal, Bilgen - In: Handbook of research on effective advertising …, (pp. 265-283). 2015

Persistent link: https://www.econbiz.de/10011283744

Exploring health tourism

World Tourism Organization; European Travel Commission - 2018

Persistent link: https://www.econbiz.de/10012168522

How leaders market and commercialize healthcare technology innovation

Mooney, Roxie; Dwyer, Rocky J. - In: Journal of business and economic perspectives 44 (2017) 2, pp. 49-71

Persistent link: https://www.econbiz.de/10011794622

Social marketing and health care

Tesar, George - In: Marketing management in Africa, (pp. 91-105). 2018

Persistent link: https://www.econbiz.de/10011843548

Lebensqualität von Patienten als Orientierung für ein zielgruppenspezifisches Health Care Marketing : eine empirische Analyse am Beispiel der AMD

Wolde-Lübke, Friederike in - 2012

Vor dem Hintergrund einer zunehmenden Ökonomisierung im Gesundheitswesen sowie gleichzeitig wachsender Patientenansprüche nimmt ein zielgruppenspezifisches Health Care Marketing an Bedeutung zu. In diesem Zusammenhang ist die Erfassung der Lebensqualität von Patienten als Orientierungsgröße...

Persistent link: https://www.econbiz.de/10011933938

Healthcare self-management tools : promotion or prevention regulatory focus? ; a scale (PR-PV) development and validation

Nieroda, Marzena; Keeling, Kathleen; Keeling, Debbie - In: Journal of marketing theory and practice 23 (2015) 1, pp. 57-74

Persistent link: https://www.econbiz.de/10010484121

The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes

Bergner, Kai N.; Falk, Tomas; Heinrick, Daniel; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 391-409

Persistent link: https://www.econbiz.de/10010237647

Special issue: Healthcare, management and marketing

Rudawska, Iga (contributor) - 2012

Persistent link: https://www.econbiz.de/10009528970

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