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Vom Käufer zum Mitgestalter : Konsumentenmarketing in der Postmoderne
Bischkopf, Tobias - 2010
Persistent link: https://www.econbiz.de/10008747208
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Experience marketing : conceptual insights and the difference from experiential marketing
Leppiman, Anu; Same, Siiri - In: University-Business Cooperation Tallinn 2011 : …, (pp. 240-258). 2011
Persistent link: https://www.econbiz.de/10009515030
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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
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The economics of marketing and distribution
Nariu, Tatsuhiko - In: The Japanese economy : translations and studies 35 (2008) 2, pp. 5-22
Persistent link: https://www.econbiz.de/10003815881
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Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl; Yngfalk, Anna Fyrberg - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
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How does drug and supplement marketing affect a healthy lifestyle?
Bolton, Lisa E.; Reed, Americus, II; Volpp, Kevin G.; … - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 713-726
Persistent link: https://www.econbiz.de/10003724563
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Diskussionsbeiträge zur Forschungstagung Marketing : 02.10.01 - 05.10.01 in der Europäische Akademie Berlin
Kuß, Alfred (contributor) - Forschungstagung Marketing <2001, Berlin> - 2001
Persistent link: https://www.econbiz.de/10001641463
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Gruppengütermarketing : Einordnung und Konzeption
Voeth, Markus - 2001
Persistent link: https://www.econbiz.de/10001636054