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Der Dilution-Effekt : Stand der theoretischen und empirischen Forschung
Gierl, Heribert; Großmann, Tina - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10003644632
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Transaktionskosten als Einflussfaktoren auf die Einkaufsstättenwahl von Konsumenten
Klein, Andreas - In: Marketing : ZFP ; journal of research and management 30 (2008) 3, pp. 147-160
Persistent link: https://www.econbiz.de/10003743091
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Essays on diffusion and repeat sales of consumer durables : a study of the consumer electronics market
Kaya, Maria - 2007
Persistent link: https://www.econbiz.de/10003744239
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The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10003770716
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Image effects : how brand images change consumers' product ratings
Fichter, Christian (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788546
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Empirical essays on price discrimination and market segmentation
Khan, Romana - 2004
Persistent link: https://www.econbiz.de/10003778028
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Essays on Menger in the neoclassical tradition
Kjar, Scott A. - 2002
Persistent link: https://www.econbiz.de/10003779976
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A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.; Fox, Gavin L.; Wilson, Andrew E. - In: Psychology & marketing 25 (2008) 12, pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
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Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette; Perugini, Marco; Adjali, Iqbal; … - In: Psychology & marketing 25 (2008) 12, pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
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The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair; Jewell, Robert D. - In: Psychology & marketing 25 (2008) 12, pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049