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A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing

Rejikumar, G.; Aswathy, Asokan-Ajitha; Jose, Ajay; … - In: Journal of Service Theory and Practice 32 (2021) 2, pp. 199-231

Purpose: Innovative restaurant service designs impart food wellbeing to diners. This research comprehends customer aspirations and concerns in a restaurant-dining experience to develop a service design that enhances the dining experience using the design thinking approach and evaluates its...

Persistent link: https://www.econbiz.de/10012641355

The role of cognitive complexity and risk aversion in online herd behavior

Rejikumar G.; Ajitha, Aswathy Asokan; Dinesh, Sofi; … - In: Electronic commerce research 22 (2022) 2, pp. 585-621

Persistent link: https://www.econbiz.de/10013263087

The role of switching cost in the e-service recovery framework among banking customers

Jose, Ajay; Mathew, Sonia; Rejikumar G.; Chacko, Dony Peter - In: International journal of quality and service sciences 14 (2022) 1, pp. 86-109

Persistent link: https://www.econbiz.de/10012884465

Privacy breach perceptions and litigation intentions : evidence from e-commerce customers

Rejikumar G.; Gopikumar V; Dinesh, K. G. Sofi; Ajitha, … - In: IIMB management review 33 (2021) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10013413139

Towards a theory of well-being in digital sports viewing behavior

Rejikumar G.; Jose, Ajay; Mathew, Sonia; Chacko, Dony Peter - In: The journal of services marketing 36 (2022) 2, pp. 245-263

Persistent link: https://www.econbiz.de/10013407481

Impact of data-driven decision-making in Lean Six Sigma : an empirical analysis

Rejikumar G.; Aswathy Asokan A.; Sreedharan, V. Raja - In: Total quality management & business excellence 31 (2020) 3, pp. 279-296

Persistent link: https://www.econbiz.de/10012256599

An exploratory study on information retention in social media platforms among Generation Y

Abhijith, U.; Rejikumar G. - In: International journal of internet marketing and … 12 (2018) 4, pp. 305-324

Persistent link: https://www.econbiz.de/10012139695

Information seeking behavior causing satisfaction modification intentions : an empirical study to address emerging challenges in a service context

Rejikumar G.; Aswathy Asokan A. - In: Journal of Indian business research 9 (2017) 4, pp. 304-328

Persistent link: https://www.econbiz.de/10011761779

Demystifying collaborative consumption : a systematic literature review

Dinesh, K. G. Sofi; Rejikumar G. - In: International journal of business and globalisation : IJBG 33 (2023) 1/2, pp. 147-170

Persistent link: https://www.econbiz.de/10014232696

Modeling patient perceptions about generic drug quality and trust with doctors : an empirical analysis for creating sustainable healthcare

Rejikumar G.; Ajitha, Aswathy Asokan; Kalpana, P.; … - In: IEEE transactions on engineering management : EM 70 (2023) 8, pp. 2968-2987

Persistent link: https://www.econbiz.de/10014364803